In the article " Has Product Placement In Music Videos Gone Too Far" , Lyndsey
Parker makes an argument against products and there companies going to far with the placement of there merchandise in music videos. Companies have long use celebrities to endorse products in ads, as well make the arguement that their product is better than the other because a certain celebrity/entertainer uses it. Ads like this were the product is the hands of the celebrity or even around the entertainer. Such as a music video, photoshoot, or commercial is designed to portay a message in way that you will be like this person if you use there product.
Most consumers are not aware of just how much money these celebrities are paid to appear and endores these products. For example, Lady Gaga's "Telephone" was video in which miracle whip was placed into the video along with dancing crew of scantily clad women and seizure-inducing quick-cut edits.
I believe that big companies using celebrities for advertisement is a great marketing strategy. I do find funny the fact that people may think that they are just like that celebrity or entertainer just because they use that product. It is obvious that they are getting payed to do so whether they actually like or dislike the item they are promoting. When I see celebrities promoting a product that I like It makes me think if I currently have it or "oh my God I need to get that". Also using certain celebrities for a product is risky because speaking for myself, if I see a celebrity that I do not like it makes me think negatively about the product, this might be the case for other people too which means you will somehow relate that negativity with the item.
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