This is one of many types of ads that uses provocatively dressed people to sell products. This type of ad is designed to lead you to believe that if you were to purchase the particular product, you will either end up sexy like them or attract sexy people. The less clothing that the person in the ad is wearing, the more attention they attract to them and less attention for the product itself.
This ad happens to be an ad for a car and unless you are a car expert, you don't even recognize the make and model of the vehicle. All you notice is the female placed strategically in the foreground. She is obviously physically fit and posed in a sexy manner.
As far as marketing goes, sex sells, it sells everything from cars to make-up to diet pills. It is a multi million dollar theme that preys on people's needs and desires. Not only is it visually stimulating but also gets your mind thinking. "If I purchase this car, I can go out on the town and pick up ladies like that." Same principle applies to an attractive person posing for diet pills. "If I take those pills, it will make me look that great too."
You don't see ugly people posing for ads, not even for things like plastic surgery. Most people in those types of ads don't even need plastic surgery. It is another way of manipulating people's desires.
People are always looking to better themselves, either by looking better or having nicer things. These ads use emotions and feelings as well as needs and desires. You see an attractive person and that typically makes you feel happy. If it ends up making you feel sad, you still end up wanting to purchase that product so that you can be happy in the end.
Going back to the ad that I chose, I am a female who likes cars and although there is that female in the pictures, it doesn't deter me from viewing that ad. By the way, what kind of car is that anyway?
I agree with you Liz, sex sells everything no matter what is is. Again, this to me is another ad that degrades women. I have noticed that advertisements are more about the person in the ad than the product the company is selling. I personally would like to know more about the product and less about the sexy looking woman. But as you said "sex sells" and you are right on that note.
ReplyDeleteI must agree with you ladies. The first thing I think about when I see this add is "oh classic add with the almost naked girl" when what I really shoul be interested in is the actual product. I think alcohol companies specially use "sex adds" to attract males since they often make more alcohol purchases whether it is for themselves or their partners or a friend.
ReplyDeleteJust by looking at the ad, it makes me feel as if I could get a lot of women if I had a car just like it. It makes me feel like I should go buy one right now. Most people accociate fancy, sports cars with women because of ads like these. Also in movies, thats where it has really made an impact. Most people who have money go out and get sporty car most likely for this exact reason.
ReplyDeleteThe job of the advertising and commercial industry in the media is to create gimmicks that will get the consumer interested in purchasing a product through suggestive visuals and verbal commentary. The success of the ad lay within the targeted consumer’s gender, age, and social life style. The age factor and gender of a consumer can play a large role in how successfully an advertisement will and can be. For example: Ads aimed at children but are also created to target the parents are usually of bright colors and appealing to children, while also giving a verbal assurances to the parent of how much the child will enjoy the product if purchased. Ads aimed at adults, are more of a provocative nature, with sexual innuendoes and scantily dressed models. So, as one can see, in the advertising and commercial industry,” product sell”, is dependent upon how appealing the product is when presented to the public.
ReplyDeleteUnfortunately, this is the way of our future. Sex cn sell almost anything. The Idustry may say wer ot showing te act but there acting out the part an people grab it. You want to be popular? Just be sexy and have the body to go with it. I am a full figured woman and if that was me standing by that car looking like that, people would want that ad pulled.
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